Dubai wears luxury well.
So it’s no wonder that a number of luxe fashion brands are finding new ways to engage with the city.
From a pop-up at a padel club to beach clubs draped in elegant prints, here’s a look at some cool fashion pop-ups in Dubai.
Whether you want to relax and just enjoy the pretty ambience or take a reel full of shots for the ‘gram, there’s something for everyone.
Oh, we almost forgot the best part. Most of these pop-ups have a clothing kiosk on the side, so you can take the lovely print home.
Here are all the fashion pop-ups in Dubai we love right now:
Dolce & Gabbana pop-up at Atlantis the Royal
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Now this one is just cool. Thanks to the Dolce & Gabbana and Ounass team up, you’ll see a glow up version of Cloud 22. There are daybeds, floaties, walls and umbrellas all done up in D&G’s classic majolica print. There is also a special menu that’s being served poolside during the pop-up period. If all the lovely décor gives you any shopping pangs, you can pop over to the Galleria Level to see the pop-up store.
From Dhs450 per person. Until Jun 2024. 10am-7pm daily. @atlantistheroyal (04 46 2700).
Dior at Nammos
If you are a big Dior fan (we are), this is a collab you don’t want to miss. Dior has taken over at Dubai’s cool beach club Nammos and that means signature prints on the buggies and day bed and on parasols too. Want a souvenir to walk away with? The French fashion house has a pop-up store on site so you can indulge those must-have feelings.
Dhs300 for a sunbed. Until summer 2024, Nammos Dubai, Four Seasons Resort Dubai at Jumeirah Beach, @nammos.dubai (058 121 0000).
Michael Kors x The 305
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For poolside shopping (and lounging of course) check out the Michael Kors and The 305 collaboration. There’s an exclusive pop-up boutique you can pick your favs from. That is when you aren’t lounging poolside and sampling a special menu that’s been prepared just for the occasion. The pop-up’s on just until March 7, so you’ll want to hurry and get your chill on.
Daily. 9am-10pm. The Club – Palm West Beach. @305dubai (04 423 8322)
Louis Vuitton AR pop-up at Atlantis the Royal
Want to see something really cool? Head to Atlantis the Royal where you’ll find six of Louis Vuitton’s Vivienne mascot figures across the property. Now point your camera at the QR code next to the10-metre tall figurines and you’ll see a really neat augmented reality trick.
The six Viviennes depict the playful character experiencing the resort on the ultimate vacation. And you can go from statue to statue to see more of the story. Louis Vuitton and Atlantis The Royal have also teamed up for a limited-edition collection of 18 trunk stickers to celebrate the resort’s first birthday. Guests will be gifted one collectable sticker for each night’s stay until May 31.
Daily. Until end of May. @atlantistheroyal (04 426 3000).
Second Summer x Mare by Bussola
Mare By Bussola, The Westin Dubai Mina Seyahi’s adult-only pool, has gotten a bit of a refresh thanks to sustainable fashion brand Second Summer. The print of the Island Girl capsule collection now dresses sun-loungers, pillows and parasols. And you could sport it too. If you like the print, walk over to the pop-up on the side for a try.
Daily. From 9am-8pm. The Westin Dubai Mina Seyahi. @marebybussola (04 511 7319).
Valentino x Matcha Padel Club
It’s a smash – hit that is. The Maison Valentino pop-up sees the fashion brand take over Matcha Padel Club. So you can play the game on the branded courts. And off-court, you can relax and sip on Valentino matcha latte, and check out the designer’s spring-summer 2024 collection.
Daily. Until Mar1, 6am to 12am. The Matcha Club, Al Quoz, Dubai. @matchadxb (04 548 8364).
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