Dubai Metro Station Renamed: Mashreq Becomes InsuranceMarket
The Roads and Transport Authority (RTA) of Dubai has officially announced the renaming of the Mashreq Metro Station. Previously known as Sharaf DG, this station on the red line of the Dubai Metro will now proudly bear the name InsuranceMarket Metro Station. This change, which was revealed on Thursday, September 5, marks a significant branding shift and will be in effect for the next decade. Commuters can expect to see the playful visage of InsuranceMarket’s mascot, Alfred, as they navigate their daily travels.
Located strategically on Sheikh Zayed Road, the InsuranceMarket Metro Station is positioned between the Mall of The Emirates and Dubai Internet City, making it a vital stop for many. In 2020, Dubai banking firm Mashreq acquired the naming rights from online shopping giant Sharaf DG. In an interesting twist, Sharaf DG has since taken over the naming rights for the Al Fahidi station on the green line of the Metro. However, it remains unclear whether Mashreq will retain naming rights for any other stations on either the red or green lines following this latest change.
From September to November 2024, the RTA will undertake the task of updating the station’s name across all external, indoor, and outdoor signage. Additionally, the new name will be integrated into smart systems and RTA’s public transport applications, as well as featured in audio announcements that will inform passengers of their arrival at the station.
The charming and omnipresent Alfred will be hard to miss as he captures the attention of commuters in this vibrant metropolis.
Why are Some Dubai Metro Stations Named After Brands?
The practice of selling naming rights for Dubai Metro stations has been in place since 2008, allowing businesses to secure a prominent branding opportunity. To be eligible, companies must demonstrate a strong commitment to the city and possess the financial resources to support their bid. This innovative approach has resulted in the city generating over Dhs1.8 billion, according to the Public-Private Partnership Resource Centre.
As per the same report, there are currently 23 out of 47 stations on the red and green lines of the Dubai Metro available for branding. The RTA carefully considers respect for local values and culture when awarding these rights, with a preference for companies that engage in meaningful community initiatives and corporate social responsibility.
Recently, several Dubai Metro stations have undergone rebranding, including:
- Sharaf DG/Mashreq changed to InsuranceMarket (Red Line)
- Al Fahidi changed to Sharaf DG (Green Line)
- Al Rashidya changed to Centrepoint (Red Line)
- Al Jafiliya changed to max (Red Line)
- Dubai Marina/DAMC Properties changed to Sobha Realty (Red Line)
- Khalid Bin Al Waleed changed to Burjuman (Transit Line)
- Noor Islamic Bank/Noor Bank/Al Safa changed to Onpassive (Red Line)
- Al Karama changed to ADCB (Red Line)
- First Gulf Bank/First Abu Dhabi Bank/Umm Al Sheif changed to Equiti (Red Line)
- Nakheel changed to Al Khail (Red Line)
- DUBAL changed to Energy (Red Line)
- Jebel Ali Industrial changed to Danube (Red Line)
- Jebel Ali changed to UAE Exchange (Red Line)
- Jumeirah Lake Towers (JLT) changed to DMCC (Red Line)
- Nakheel Harbour and Tower changed to Jebel Ali (Red Line)
The Dubai Metro is poised for significant expansion, with the RTA promising an impressive 140 stations covering 228 kilometers by the year 2040. Additionally, there are plans to introduce 96 stations over a sprawling 140 square kilometers by 2030.
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