Dubai’s Chocolate Craze: The Allure of FIX Chocolate
If you’re living in Dubai and haven’t found yourself frantically trying to score a bar of FIX Chocolate, are you really part of the sweet-loving community? These delectable, gooey pull-apart bars have taken the city—and beyond—by storm, becoming a viral sensation among dessert enthusiasts. From the indulgent pistachio kunafa to the rich Biscoff cheesecake variety, you may have noticed that securing your own FIX Chocolate is quite the challenge. The bars are exclusively available through Deliveroo and are released in limited batches twice daily at 2 PM and 5 PM. If you want to snag a few, you’ll need to act fast, as they tend to fly off the virtual shelves.
But what makes these bars so limited in availability? The mastermind behind FIX, Sarah Hamouda, has recently shed some light on this subject. A British-Egyptian expat, Sarah’s journey began in her kitchen, fueled by an unexpected pregnancy craving that sparked her creativity. In a recent interview with Arabian Business, she discussed the meteoric rise of her brand following a TikTok video showcasing the kunafa bar that went viral. Since then, the demand for these chocolates has surged, making them a hot commodity in Dubai and beyond.
When questioned about the exclusive drops, Sarah clarified that the limited availability isn’t a marketing ploy to create buzz but a necessity to meet overwhelming customer demand. “The original concept of FIX was simple: if you feel like a dessert, you should be able to order it and have it at your fingertips,” she explained. “We never intended for it to be scarce.”
She continued, “The introduction of timed slots was not something we planned; it was a response to the growing demand. This change was challenging from a production standpoint. We strive to make as many bars as we can, but each one is handcrafted, and we remain dedicated to delivering quality. I understand the frustration when bars sell out in mere seconds, but we appreciate your patience as we navigate this process.”
For those curious about pricing, a single FIX bar will set you back Dhs68.25, or you can indulge in a box featuring six different flavors for Dhs385.50. If the thought of sinking your teeth into a square of pistachio kunafa has you craving more, take a look at our guide on how to order your very own FIX Chocolate bar (or a box if you’re feeling particularly indulgent). And if today’s batch is already sold out, don’t despair—check out our list of the best alternatives to satisfy your chocolate cravings.
In Other Dubai News
117 Top Business Lunch Deals in Dubai
Elevate your lunch experience with unbeatable offers.
10 Incredible Budget Bites in Dubai
The city is brimming with affordable dining options.
8 Dubai Chefs Reveal Their Thoughts on the Viral FIX Chocolate
Do Dubai’s culinary experts share the same enthusiasm for FIX?
