Dubai’s Viral Chocolate Bar Craze Takes the World by Storm
This year, the now-iconic Dubai chocolate bar has captured the attention of social media users globally. With each passing day, people are increasingly enamored by videos showcasing the moment when these chocolate bars are opened to reveal a delectable green pistachio cream paired with a luscious kunafa filling. The original chocolate bar, which ignited this viral trend, sells out within minutes and is only available for purchase two times a day.
In response to the soaring demand, Careem has stepped into the spotlight, launching its own premium chocolate bar in hopes of rivaling the renowned FIX Dessert Chocolatier. Set to be available exclusively through the Careem Groceries service starting late November, this alternative version features the beloved pistachio kunafa flavor sourced from the popular Forever Rose Cafe.
Ebraheem Al Samadi, a prominent star from Dubai Bling and the visionary founder of Forever Rose, has introduced a luxurious line of chocolate bars, including the much-discussed viral flavor. Since early October, Forever Rose has been delighting customers with its interpretation of the famous chocolate bar at its enchanting Boxpark Dubai location.
Now, chocolate lovers can also find this creation available through Careem in both Dubai and Abu Dhabi. Staying true to the original, the Forever Rose chocolate bars will be crafted from pure Belgian chocolate and will be free from palm oil and vegetable oil. In addition to the viral pistachio kunafa chocolate, there will be exciting flavors like Lotus Biscoff and peanut butter variations.
To snag one of these delightful bars, customers need to select the groceries icon from the Careem app’s home screen and search for the chocolate bar within the listings. Ebraheem Al Samadi expressed his enthusiasm about the collaboration with Careem, emphasizing that it allows chocolate enthusiasts to conveniently indulge in the luxury of Forever Rose products.
He stated, “These new chocolate bars are a celebration of quality and indulgence. I’m thrilled to partner with Careem to bring this unique product to life, ensuring everyone can experience the joy of Forever Rose’s creations in the quickest, most convenient way possible.”
Chase Lario, the Vice President of Groceries at Careem, highlighted that this launch will enable more customers to access their desired products right at their doorstep in two of the UAE’s largest cities. He mentioned, “Partnering with Ebraheem Al Samadi for this exclusive launch aligns perfectly with our vision of bringing unique, high-quality products to our customers. We’re excited to offer customers in Dubai and Abu Dhabi the option to get whatever they want delivered right to their doorstep through Careem – be it the latest viral chocolate bar, your favorite meal, weekly groceries, or the newest Apple release.”
The original Dubai chocolate bar, created by FIX Dessert Chocolatier, is exclusively available through Deliveroo, with sales occurring at 2 PM and 5 PM daily. A time slot system was implemented to maintain high-quality standards for this popular treat. The ‘Can’t Get Knafeh of It’ bar recently claimed the title of the global top trending dessert for 2024 on Deliveroo.
Interestingly, travel enthusiasts have confessed that the frequent appearances of this bar on social media have spurred them to plan trips to Dubai, all in pursuit of a taste of this viral sensation.
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