Join the Excitement of the Dubai Shopping Festival!

There’s still plenty of time to immerse yourself in the vibrant festivities of the Dubai Shopping Festival, which runs until Sunday, January 12. This year’s edition is filled with thrilling activities, concerts, dazzling lighting displays, and enticing lucky draws that promise to keep everyone entertained. We’ve curated a list of the festival’s top highlights just for you. Dive in and make the most of this exciting season!

Shop, Eat, and Enjoy at e& MOTB

The highly anticipated 12th edition of the Market of the Brave (MOTB) embraces a lively neo-vintage theme, where boldness meets individuality. Experience an eclectic mix of fashion and art that pays tribute to the ’50s while looking forward to the future. Expect exhilarating dance battles, unique shopping opportunities, and exclusive culinary experiences from Talabat. Don’t miss the Beauty Bloc pop-up featuring renowned brands like Benefit, Drunk Elephant, Huda Beauty, and Fenty Beauty.

Enjoy free live music, creative zones, and top-tier entertainment, all culminating in a spectacular grand drone show on January 12. Discover trendy local labels among over 50 retailers, including beloved homegrown brands and international favorites like Cider and The Gold Gods. Treat your taste buds to over 25 of Dubai’s finest foodie experiences, including new food trucks from Back to Roots, HummCrumbs, and Dave’s Hot Chicken.

And don’t forget to visit the Renault booth for custom driving playlists, interactive tennis challenges, and surprise locker activations.

Free entry. Mon-Thurs: 4 PM – 10 PM, Fri: 4 PM – midnight, Sat-Sun: Noon – midnight. Location: Dubai Design District, d3.

Experience an Electrifying Night at Festival Bay

There’s no shortage of reasons to celebrate every day at DSF Nights at Festival Bay, Dubai Festival City Mall. Expect lively family shows, stunning fireworks, interactive fun, and a variety of delicious bites from pop-up restaurants and food trucks. Watch the DSF-themed IMAGINE show light up the waterfront shopping destination in style.

This week, enjoy thrilling DJ sets, stand-up comedy, and live performances from talents like Henry Boye, Sara Tarabusi, and Ray Beatbox. The excitement culminates in a fantastic free concert by Saudi star Ibrahim Sultan on Saturday, January 11. Don’t miss out on the season’s highlight—the final of the X Factor live from the DSF Nights stage on Sunday, January 12.

Event runs until January 12. Location: Dubai Festival City Mall. X Factor performances: 8 PM every Sunday. Fireworks at 9:15 PM.

For Motorheads: Enjoy the DSF Auto Season

Showcasing everything related to car culture, the inaugural DSF Auto Season features an exciting lineup of activities running until Sunday, January 12. Mark your calendars for these key dates: The Michelin 24H Dubai from January 11 to 12 at Dubai Autodrome, the Mirdif Motor Show—featuring over 700 vehicles—on January 11, and the Web3 Auction on the main stage at e& MOTB, where you could win a one-of-a-kind vehicle along with unique automotive NFTs on January 12.

Free entry. Event runs until January 12. Locations: Circuit De Meydan, Dubai Festival City, City Centre Mirdif, Dubai Autodrome.

Don’t Miss the Dubai Police Carnival

An exciting mix of action, education, and entertainment, the Dubai Police Carnival is a must-attend event during the last week of DSF. Experience cutting-edge innovations at the Innovation Exhibition, enjoy live performances by the Dubai Police Band, and be amazed by dynamic SWAT demonstrations and police dog showcases. Revel in the spectacle of horse shows, a grand military parade, and entertainment by the Positive Spirit Team. Additionally, gain valuable insights at community safety lectures.

Free entry. Event runs from 5 PM to 10 PM, Friday, January 10 – Sunday, January 12. Location: City Walk.

Catch a Giant Life-Sized Hologram of Optimus Prime

Commemorate 40 years of Transformers with an incredible hologram experience curated by Vincent Faudemer and Brand Fuel. Marvel at a towering hologram of Optimus Prime gripping the Matrix of Leadership, showcasing a mesmerizing blend of art, technology, and nostalgia. Visit The Uncommon x DSF until January 9, or catch this exciting activation at DSF Auto Season at Dubai Hills Mall from January 10 to January 12.

Meet Sonic the Hedgehog at the Mall of the Emirates

Head over to the Mall of the Emirates to catch the third Sonic the Hedgehog movie and meet the speedy blue legend himself. Enjoy a fantastic activity zone brimming with digital and hands-on fun directly from Sonic’s universe, along with meet-and-greet opportunities to make your experience even better. Simply spend Dhs300 at the mall, collect two tokens on your SHARE ID, and show them to get in.

Free entry. Event runs from 10 AM to 10 PM, until January 12. Location: Mall of the Emirates.

Last Chance to Become a Millionaire While Shopping!

At the Mall of the Emirates, City Centre Deira, and City Centre Mirdif, spending Dhs300 could significantly change your life. Scan your receipts on the SHARE app, and you’ll be entered into a draw to win a whopping 1 million dirhams in cash. At Dubai Festival City Mall, spending Dhs300 or more gives you a chance to win 1 Million Blue Rewards (equivalent to Dhs10,000) daily. Simply upload your receipts to the Blue Rewards app.

When you scan your Aura ID while shopping or dining at Aura brands like H&M, Bath & Body Works, and Shake Shack, you stand a chance to win a million points (worth Dhs20,000). Additionally, spend Dhs500 using a Dubai Islamic Bank Visa debit or credit card across participating DSF stores to enter a draw for 1 million dirhams in cash.

Win a Car by the End of DSF!

At Dubai Hills Mall, spending Dhs250 enters you into a draw to win the sleek BMW 8 Series, alongside 20 cash prizes. Mercato is celebrating DSF’s 30th anniversary in style. Shop for Dhs200 at Mercato or Town Centre Jumeirah, upload your receipts via the PrivilegePLUS app, and you could win one of two Dhs30,000 prizes or drive away with a Jetour 2025 X90 Plus. Lastly, at Ibn Battuta, spending just Dhs150 at any store gives you a chance to win a Nissan Patrol SE Titanium 3.8ltr V6.

Discover More Ways to Shop and Win!

DSF’s Daily Surprises offers something new each day, featuring different brands with incredible deals. Keep an eye on DSF’s social channels to discover the day’s surprise. At EDIT by Ahmed Seddiqi, enjoy 25% off selected styles or 30% off when you purchase two or more items. Shoppers spending Dhs1,500 also enter a draw where six winners will receive Dhs5,000 in gift vouchers.

At Wafi City, spending Dhs300 enters you into a raffle with incredible rewards until February 2, courtesy of Rivoli. Expect daily prizes of fashion watches, weekly prizes of Union Glashütte watches, and a grand prize of a luxurious Longines watch. Shoppers could also receive a Dhs300 Rivoli voucher, redeemable on select watch brands. Enhance your shopping spree with Tickit. Just download the app, link your UAE-issued Visa or MasterCard, and shop with Tickit partners to enter a draw where 30 lucky winners will take home Dhs10,000 each.

If you’re an Emirates Skywards member, it’s your last chance to win a staggering million Skywards miles. All you need to do is shop at Skywards Everyday partners to enter a draw until January 16. Spend Dhs2,500 at Jumbo by January 24 for a chance to win daily gold prizes and scratch cards with additional prizes worth Dhs2 million. Finally, spend Dhs200 at participating stores at Festival Plaza for a chance to win from a Dhs1 million DSF prize pool and exclusive Dhs1,000 mall gift cards until January 12.

For more details, visit MYDSF.AE and follow @dubaifestivals.