Emirates Unveils Stylish New Uniform for Premium and VIP Services Team
If there’s one airline synonymous with iconic style, it’s Emirates. The airline’s distinctive cabin crew uniform is often the first image that comes to mind when travelers think of their flights. Now, passengers departing from Dubai International Airport will see an even more refined version of the signature warm sand and red aesthetic, as Emirates has officially launched a fresh look for its premium and VIP passenger services team.
The updated Emirates uniform reflects the airline’s commitment to elegance and professionalism, with a total of 145 premium passenger services representatives donning the new attire. This redesigned uniform aligns closely with the appearance of cabin crew members found on flights worldwide, reinforcing the brand’s identity both in the air and on the ground.
The new uniform features three stylish variations: an A-line skirt suit for women, a tailored pant suit for women, and a sophisticated three-piece suit for men. The revamped Emirates uniform for the premium and VIP passenger services staff at DXB is designed in-house by Emirates’ uniform standards team, showcasing the same shades that characterize the cabin crew uniform. The warm sand base color symbolizes the beautiful desert dunes of the UAE, while the striking red hat complements the tone of the airline’s logo.
In both women’s uniform styles, a cream-colored chiffon scarf is included, paying homage to the local culture and seamlessly integrating with the eye-catching red Emirates hat. The look is completed with elegant red leather shoes and matching handbags, providing the VIP passenger services team with the functionality to carry iPads and essential documents for their esteemed clients.
Fashion enthusiasts will appreciate the tasteful red belt and the chic red pleat in the A-line skirt, which allows staff to navigate comfortably around the bustling environment of the world’s busiest international airport.
“Introducing our new fit for the Emirates VIP Passenger Services team! Providing seamless airport services to high-profile VIPs in style,” the airline shared on social media, highlighting their latest initiative.
The menswear is crafted to fit each member of the airline’s VIP passenger services team perfectly, featuring a stylish jacket, tailored trousers, and a waistcoat, complemented by a red pocket square and a subtle tie.
While the previous uniform also featured the signature sand color, the new design is more in line with what passengers have come to expect from the airline’s in-flight crew.
The premium and VIP services team at Emirates is expertly trained to cater to high-profile VIP passengers and Premium First Class connecting travelers. Among the 150,000 passengers that the newly styled team will assist are members of royal families, heads of state, celebrities, athletes, actors, and influencers.
For those considering flying with Emirates this year, be sure to stay updated on the exciting new routes being introduced. In 2024, Emirates also refreshed its cabin crew uniform, allowing staff to choose from 15 different styles of shoes to ensure comfort while performing their duties in the air.
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